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Divorce is a painful and messy business. Divorce touches us all in some way. We maybe the product of divorce or we may know someone who has gone through a divorce. The scars that are left can be life altering to say the least.


One of the most difficult things to witness is your best friend going through a divorce. You can see the pain and suffering a friend of yours is going through. Perhaps your friend is very angry and bitter and that can put a strain on the relationship.


If your best friend is in the middle of a divorce or has recently gone through a divorce you must be patient and understanding in order to help them through this very difficult time.


If you are talking with your friend and you happen to say something that makes them angry or upset Maurice Richard Canada Jersey , just remember they are probably not angry or upset at you. They are most likely; angry at the situation they are in. If they say something that might be hurtful to you, let it pass and try to put yourself in their situation. Unfortunately, they are probably lashing out and you just happen to be there.


When a person is going through a divorce Matt Duchene Canada Jersey , they can handle the pressure and change in many different ways. For some people, they want to surround themselves with friends and family and discuss the situation openly. Other individuals, feel like a complete failure and what nothing to do with other people. Instead they prefer to be by themselves and think about the changes in their lives. Recognizing what your friend wants is an important step to helping them. Respect their boundaries and allow them to set the pace for discussion.


When my brother went through his divorce Martin St. Louis Canada Jersey , he commented to me that he felt like a complete failure. At the time, I didn't understand him. Having gone through my own divorce recently, I can now relate to how he was feeling. After my separation Mark Messier Canada Jersey , I felt ashamed, guilty and like my brother, I felt as though I had failed miserably.


When you are speaking with your best friend after a divorce Mario Lemieux Canada Jersey , just remember they are probably feeling like a failure themselves. At that moment, they do not need to hear what they are doing wrong or what they need to improve upon. What they need are friends that can listen and empathize with their situation. Be supportive and offer upbeat advice when the situation warrants.


If your best friend shows no interest in getting together like you use to do in the past don't panic, they probably just need some time by themselves. What you should do is maintain contact and communication. Don't push it though. Invite them out even if they continue to refuse. Show them you are interested by dropping a quick email or phone call just to see how they are doing. When you talk to them Marc-Edouard Vlasic Canada Jersey , try not to dwell on the divorce or separation but on other positive things that is happening in their lives.

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many of them have failed because they couldn't "connect" with their audience. Strong brands will stand the test of time.

After you have thought about strong compelling brands that impressed you start building your own brand statement by distilling down your essential core message: Who are you and how do you want people to identify with you? What values do you represent? When people think about you what image do you want them to visualize? Think about what sets you apart from you associates. This is about building your own image so forget the company or business in your personal brand statement.

Now that you have started thinking about your core message consider ways that you can reinforce your brand. Remember YOU are the brand, not your product or service, so this is essentially about you. Where and how can you demonstrate your brand message? When and how can you reinforce your brand?

Your brand needs to be authentic Jonathan Toews Canada Jersey , from the heart; you can't make a brand statement believable about something you are not. When evaluating your brand message it's important to understand your audience who are you trying to impress with you message? What do you want them to remember? You are creating your own "personal buzz" with your brand so the more you can hone in on your audience the better you can craft your message. It?s important to recognize that you can?t be all things to all people so you want to capture your target audience with your message.

Everything you do should have your brand image, whether it?s giving a speech, writing a letter or the message heard on your voice mail. The brand is a living thing John Tavares Canada Jersey , the more you utilize it the more powerful it will become. Building a brand is like using a set of building blocks. One piece doesn't make much of a structure but 20 pieces will. Think about how you can build your brand by adding pieces to enforce the totality of the structure "you." Getting outside opinions helps your cause. When people think about you what assets to they remember? If it?s different than what you are tying to convey then you need to reshape your message.

Take a moment to study the brand messages of people you admire or hope to model. Using the Internet is a great place to do this. Type in the name of the person in quotation on any search engine and see what turns up. It should give you ideas on ways to craft your own message.

Think about how many places you have your name listed on a piece of paper or the Internet. That?s where you should be building your identity here a short list of places you should be making your brand shine.

Voice mail
Business cards
Stationery
Email address & SIG file
Personal website
Press releases

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